Instead of Flowers® is a creative alternative to traditional, delivered gift giving. Rather than sending flowers to show that someone is in your thoughts because of a loss, promotion, birth of a child, birthday or other significant occasion send a well prepared, gourmet meal. Instead of Flowers gives its customers a new choice for delivered gifts. Customers could also enjoy the gift of a good meal delivered to their own home without spending their precious free time in the kitchen.
Think back to a time when neighbors welcomed a new family with a home cooked meal.
Instead of Flowers Franchising, the Franchisor, has licensed from our affiliate, Instead of Flowers, Inc.®, all rights to this new concept of gift meals delivered. Our affiliate has spent years in Atlanta refining the concept from inventory control and recipes through packaging and delivery. Our online system provides menu and contact information to our customers. After our customers’ orders are taken online or by telephone a professionally trained staff will prepare a meal that our customers are pleased to send to friends and family or to enjoy at home.
Our franchisees will have the benefit of our brand, Instead of Flowers®, and our knowledge gained over years of experience. We will provide you with guidance as to site selection, lease negotiation, equipment, staffing, inventory, recipes that work, packaging and delivery of your superior product. We will hand you the tools to gain new customers from the ever-expanding world of food services and to maintain a stable customer base that will choose Instead of Flowers® for their future gift deliveries.